GP Martin is the owner and operator of Massif Color, a full-service creative agency specializing in commercial photography and retouching. With 18 years of experience in the creative industry, GP has mastered the art of capturing compelling campaigns and refining visuals for brands and agencies. His expertise is further enriched by his six-year tenure as a Brand Content Director in the outdoor industry, where he gained deep insights into the unique demands of both in-field and studio photography.

GP’s diverse skill set spans across campaign ideation, catalog creation, direct mailers, in-field and studio photography, retouching, Photoshop composites, AI integrations, color correction, and managing content pipelines. His ability to collaborate with agencies, oversee production budgets, and deliver top-tier results makes him a valuable creative partner.

Massif Color was born out of GP’s vision to provide clients with a seamless, full-service solution that extends beyond photography. By offering comprehensive editing services, Massif Color ensures that campaign deliverables are not only met but exceeded, helping brands and agencies realize their visions faster and more effectively through a streamlined approach.

Beyond his professional endeavors, GP contributes his marketing and content strategist and Board Marketing Chair to the Truckee Dirt Union, a 501.C3 non-profit organization dedicated to advancing mountain biking and trail advocacy. An avid outdoor athlete, GP spends his free time running, biking, windsurfing, skiing, and mountaineering, fully embodying the adventurous spirit he captures in his work.