This was an exciting project from the get go. A multi year campaign designed to promote the Jimmy Chin X Arcade Belts collection of Adventure Belt products. Jimmy had worked hard with the Arcade team to create a product he was stoked to take into the field as well as casually wear in the streets of NYC. Our goal was to showcase the versatility of the product.

The scope of this campaign was to capture still photography assets of Jimmy in-field as well as at home in the city. Showcasing Jimmy interacting in the juxtaposed environments with this adaptable product line.

Massif Color handled the still photography capture of both in-field lifestyle and creation of the studio assets. We crossed the finish line with this job by retouching the campaign selects.