
wthr skincare brand launch
Build in-field assets from scratch in a virtual world… No problem we can handle that!
WTHR skincare hit us up to develop brand assets of their product, the only hitch was that the product did not exist just yet. Our task was to help them fill the gap with content until Massif Color could photograph the product in-field.
No problem. We got to it and built a virtual world for the products to exist in. Utilizing Ai generation, we created landscapes that we then applied 3D light shaped renders of the products to the backgrounds. Sprinkle in complex color grading and ninja like Photoshop work (ie. Retouching)…. and you get the final results.
Campaign launch went off without a hitch. A few weeks later we photographed the product in-field over the course of a few days to bring the project home. We love thinking outside the box and taking on the challenge.

















